Things quickly went off the rails during Snickers' attempt to make the first-ever live Super Bowl commercial -- but Watch Avengers: Endgame Onlineit was all according to plan.

It started when Adam Driver wanders into the western-themed scene, seemingly unaware the shoot had started. He misses the cue to shoot his bandit co-stars and knocks over the hotel front, triggering all-out chaos.

The appearance of the candy brand's tagline then reveals the gimmick to anyone who might have actually thought the meltdown was real.

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"You ruin Super Bowl commercials when you're hungry," the brand's familiar punchline read.

Snickers continued to play along with the joke on Twitter after the ad aired.

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