Latest News:

【2005 Archives】

Ornate Rhetorick

By Sadie Stein

Our Daily Correspondent

Edward Lloyd's Coffee House, William Holland (1789)

Edward Lloyd’s Coffee House, William Holland, 1789.

There is a coffee shop in my neighborhood called the Sensuous Bean. This is obviously a great name, and perhaps one key to the store’s longevity; it’s one of the few small businesses in the area to have lasted over thirty years. I think it’s tops. No precious nonsense here, but the smell of roasting beans and the clutter of brewing paraphernalia is like a comforting hug.

I’ve always hoped that their name was one of the few accurate Miltonian uses of the word sensuousin modern signage. After all, Milton came up with sensuousspecifically to evoke a sensory experience innocent of leers and winks. And it didn’t really take. As Oxford Dictionarieswould have it:

The words sensualand sensuousare frequently used interchangeably to mean “gratifying the senses,” especially in a sexual sense. Strictly speaking, this goes against a traditional distinction, by which sensuousis a more neutral term, meaning “relating to the senses rather than the intellect” (swimming is a beautiful, sensuousexperience), while sensualrelates to gratification of the senses, especially sexually (a sensualmassage). In fact, the word sensuousis thought to have been invented by John Milton (1641) in a deliberate attempt to avoid the sexual overtones of sensual. In practice, the connotations are such that it is difficult to use sensuousin Milton’s sense. While traditionalists struggle to maintain a distinction, the evidence suggests that the neutral use of sensuousis rare in modern English. If a neutral use is intended, it is advisable to use alternative wording. 

Ah, Milton! Look up the word now and you’re likely to find “a range of romance products designed to bring you and your lover even closer,” an Estée Lauder perfume (“Warm, Luminous, Feminine”) and a 2007 record by the Japanese artist Cornelius featuring the tracks “Beep it,” “Gum,” and “Toner.” I do not recommend an image search.

Here’s how Milton used it in his tractate Of Education: “Ornate rhetorick taught out of the rule of Plato …  To which poetry would be made subsequent, or indeed rather precedent, as being less suttle and fine, but more simple, sensuous, and passionate.”

That’s sort of how I feel about The Sensuous Bean. It’s unfettered by the dialectics of modern coffee. Passionate? Certainly—and delicious, to boot. But perhaps less “suttle and fine” than its younger counterparts, and the better for it. What’s more, on my last visit I passed a gentleman sporting both an open fly and a bare chest, and this seemed to have everything to do with the sensuous, and nothing with the sensual.

Sadie Stein is contributing editor of The Paris Review, and the Daily’s correspondent.

Related Articles

  • Outdoor speaker deal: Save $20 on the Soundcore Boom 2
    2025-06-26 09:58
  • Chargers vs. Cowboys livestream: How to watch NFL preseason for free
    2025-06-26 09:56
  • Brighton vs. Manchester United 2024 livestream: Watch Premier League for free
    2025-06-26 09:08
  • Sinner vs. McDonald 2024 livestream: Watch US Open for free
    2025-06-26 08:50
  • Best Hydro Flask deal: Save $10 on a 24
    2025-06-26 08:41
  • Shop MacBooks up to $500 off at Best Buy
    2025-06-26 08:06
  • Chargers vs. Cowboys livestream: How to watch NFL preseason for free
    2025-06-26 08:03
  • NYT mini crossword answers for August 26
    2025-06-26 07:52
  • 4GHz CPU Battle: AMD 2nd
    2025-06-26 07:52
  • Phoenix Mercury vs. Atlanta Dream 2024 livestream: Watch live WNBA
    2025-06-26 07:37

Popular

Top Reads

Recommendations